6 Small Business Survival Tips
Written by: Julia Tang
No
matter what kind of small business you have, you need read these "small
business survival tips" which will help you to succeed.
You may be in Internet business, traditional business, or you may be a
local merchant with 150 employees; whichever, however or
whatever--you've got to know how to keep your business alive during
economic recessions. Anytime the cash flow in a business, large or
small, starts to tighten up, the money management of that business has
to be run as a "tight ship."
Some of the things you can and should do include protecting yourself
from expenditures made on sudden impulse. We've all bought merchandise
or services we really didn't need simply because we were in the mood,
or perhaps in response to the flamboyancy of the advertising or the
persuasiveness of the salesperson. Then we sort of "wake up" a couple
of days later and find that we've committed hundreds of dollars of
business funds for an item or service that's not essential to the
success of our own business, when really pressing items had been
waiting for those dollars.
If you are incorporated, you can eliminate these "impulse purchases" by
including in your by-laws a clause that states: "All purchasing
decisions over (a certain amount) are contingent upon approval by the
board of directors." This will force you to consider any "impulse
purchases" of considerable cost, and may even be a reminder in the case
of smaller purchases.
If your business is a partnership, you can state, when faced with a
buying decision, that all purchases are contingent upon the approval of
a third party. In reality, the third party can be your partner, one of
your department heads, or even one of your suppliers.
If your business is a sole proprietorship, you don't have much to worry
about really, because as an individual you have three days to think
about your purchase, and then to nullify that purchase if you think you
don't really need it or can't afford it.
While you may think you cannot afford it, be sure that you don't
"short-change" yourself on professional services. This would apply
especially during a time of emergency. Anytime you commit yourself and
move ahead without completely investigating all the angles, and
preparing yourself for all the contingencies that may arise, you're
skating on thin ice. Regardless of the costs involved, it always pays
off in the long run to seek out the advice of experienced professionals
before embarking on a plan that could ruin you.
Particularly when sales are down, you must be "hard-nosed" with people
trying to sell you luxuries for your business. When business is
booming, you undoubtedly will allow sales people to show you new models
of equipment or a new line of supplies; but when your business is down,
skip the entertaining frills and concentrate on the basics. Great care
must be taken however, to maintain courtesy and allow these sellers to
consider you a friend and call back at another time.
Your company's books should reflect your way of thinking, and whoever
maintains them should generate information according to your policies.
Thus, you should hire an outside accountant or accounting firm to
figure your return on your investment, as well as the turnover on your
accounts receivable and inventory. Such an audit or survey should focus
in depth on any or every item within the financial statement that
merits special attention. in this way, you'll probably uncover any
potential financial problems before they become readily apparent, and
certainly before they could get out of hand.
Many small companies set up advisory boards of outside professional
people. These are sometimes known as power Circles, and once in place,
the business always benefits, especially in times of short operating
capital. read more »
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